INDUSTRY ANALYSIS

INTERSTATE MOBILE ADVERTISING, INC.

THE DRIVING FORCE BEHIND EFFECTIVE ADVERTISING

INDUSTRY ANALYSIS

The Outdoor Advertising Business nationwide been experiencing double digit growth during the past decade. With the limited inventory of billboards, and government restrictions on creating any future inventory, Frederick, MD is a ripe market of opportunity for Interstate Mobile Advertising, Inc. The mobile advertising industry is today’s answer for businesses seeking to make a lasting impression at affordable rates. It’s primarily due to the active lifestyle of today’s population that advertisers are forced to focus more on specific markets.

According to "The Arbitron® Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix":

"This research also reveals the value of the heavy Outdoor media consumer. About 20 percent to 30 percent of Americans clock heavy vehicle miles, pedestrian miles and heavy commutes. Power-Pedestrians, Super-Commuters and Mega-Milers represent a large amount of time spent walking, commuting and vehicle miles. The long time spent with Outdoor media generates high frequency for the advertiser message."

"Heavy commuters make more money, drive more and are more likely to have children. "

"Frederick, MD has the 6^th worst commute in the United States. "

"It captures heavy commuters: 27% of whom do not read the newspaper."

While many types of traditional advertising are cost prohibitive for most small and medium sized businesses, mobile advertising rates are more affordable and proven most effective.

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